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The Great War (1914-1918) Forum

Remembered Today:

History Channel Bought out by Holts Tours ?


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Watching the History Channel this Morning i noticed that at certain commercial break,the Holts Tours Logo is appearing in the Bottom Left Hand Corner of the Screen everytime a WW1 future programme is advertised,how are the Holts able to get this type of Advertising..???. :huh:

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I was unaware of this Deal as i am sure that other Forum Members may well have been,how would this sponsorship deal work,and how does it benefit both parties ?.

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One side pays the other side a lump of cash for an agreed amount of media exposure - usually name/logo appearing in certain places at certain times around programmes. It is common on UK TV nowadays.

The benefit for the advertiser is having their name put in from of history minded viewers who are likley to be potential customers for someone running history tours.

The additional 'benefit' is having your name associated with a respected media vehicle - ie The History Channel.

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